A case for Woot.com (as if it needed one)

Woot.com, at its heart, is everything that I'm all about. Woot is quirky, Woot takes unique advantage of the internet, and uses humor to speak to an entire generation of tech savvy consumers. For those who don't already know and love the flashing lights that signify a Woot-Off, Woot.com is an online shopping website that takes the idea of "one deal per day" to the extreme. One product is offered per day- usually a good deal, but not a tremendous deal- but it is the descriptions that win me over. Every product comes with a custom-written description of the product, often using absurd comedic situations to describe what you can buy and how you can use it. The description alone is worth the cost of admission.

At midnight central time each night, Woot updates to the next days product, on occasions where a product is very desirable, they may sell out in a few hours, or even a few minutes in cases such as a Woot-Off.

There is really no reason that everyone should not check this site every day. There is no cost to sign up and shipping is five dollars flat no matter the items price. If you like that days item, you simply hit the "I want one" button. If not, you move on. It's too easy really: great tech deals, simple and friendly service and product introductions that feel like they're written by Conan O'Brien's and his staff.

In addition, Woot is a classic case study for how to successfully expand from their original product. Check out successful branch outs Shirt.Woot.com and Wine.Woot.com for some great deals on user-designed graphic tees and deals on good quality wines and cheeses.